Established in 2016, TIA Mexico is based in Guadalajara, Jalisco and distributes the leading value brands: Torque and Hifly.

​

TIA Mexico continues to expand its reach, now serving customers across 28 states. Supplying tyres by container directly to wholesalers and distributors, the business focuses on growing the presence of Hifly and Torque across the passenger car (PCR) and truck and bus (TBR) markets.

​​

​

​

​

Born in the UK, Torque Tyres is a premium-economy tyre brand engineered for power. Specialising in a full spectrum of products, from PCR and UHP to 4×4, light truck, and van tyres, Torque was created to fill a vital gap in the market: quality, British-owned tyres that deliver exceptional value without compromise. Relentless by design, Torque never rests. Every innovation, every tread pattern, every journey reflects a commitment to moving forward – faster, stronger, smarter. From the motorway to the city streets, Torque is the embodiment of performance, precision and power.

​

​

​

​

Hifly offers a comprehensive range of summer, winter and all-season tyres, combining dependable performance with competitive pricing. The range covers passenger cars, SUVs, 4x4s, light commercial vehicles, caravans and trailers, with more than 450 sizes available. Behind Hifly is a tyre manufacturer committed to high quality standards. With millions of Hifly tyres fitted across the globe over more than 12 years, the brand has established a strong worldwide presence.

​

Explore opportunities with TIA Mexico. Contact us to find out more.