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Vision & Values

Vision and Values reflect the spirit of TIA and all that we stand for.

Each of these factors impacts our behaviour, decisions, and actions; they have a profound influence on the service we offer to customers around the world and on the performance of our company.

Our Vision


Sets out what we want to be: To be a world-class supplier of tyres and wheels, known for our outstanding employees, outstanding service, and outstanding results.

Our Mission


Sets out how we are going to achieve this: TIA Group are highly committed to providing the most efficient service possible for the mutual benefit of our customers, shareholders, and all employees.


Traditional values form the cornerstone of our business

Our Values


We use these to define our values and guide our behaviour.

Integrity, Openness, and Trust

At all times, we maintain the highest ethical and professional standards. We value honesty, respect, fairness, and a commitment to open dialogue and transparency in our business relationships.

Passion for Quality

Our company focuses on delivering high-quality products and services, and we are proud of doing so. We seek to replicate success, learn from mistakes, and develop opportunities, innovations, and practices that will help us to lead the market.


Thrive Through Teamwork

We encourage individual ownership but work as a team. We value all colleagues' expertise, individuality, and contribution, supporting each other and readily sharing good practice in pursuit of shared goals.


Taking responsibility for our actions, individually and as a group, we strive to make a positive contribution to the safety of our customers every day.

Can-do Safely

Our can-do attitude results from a positive and commercially aware approach to the opportunities and challenges we face.

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